Sony has waited until today to unveil it in the shops in Britain, as well as unveiling a monstrous price tag. Measuring just 3mm thick, with a screen size of 11-inches (ah, yes, the famous mixed measurements) the Bravia XEL-1 is set to cost £3489. The same model in the US costs $2,499 or an equivalent of £1,750. Rule Britannia, no?

There were larger screen sizes seen as prototypes at CES this year, and most stunning they did look, too. But at the cost of a second hand car for an 11-inch model, we can’t wait to see the catalogue price of the upcoming larger models.